Considers the role of forecasting and its integration of business functions with examples of benefits and actions; provides an overview of forecasting models, looking at sales, new products, markets analysis, concluding with the balanced scorecard measurement andbest practices.

Looks at IP-based product leadership in terms of intellectual capital and knowledge-based business; models for turning ideas into intellectual property and income opportunities; exploring the technology horizon and market opportunities; IP protection mechanisms and methods to extract value; tools to help with IP research and value drivers to consider with IP development. Pricing Best Practices - Discusses the basics of pricing with examples, exercises and tools and offers a basis for companies to develop comprehensive pricing models. Offers specific financial examples for technology business including the basic profit formula, breakeven, return on investment, commissions and concludes with a discussion on pricing for growth.

Explores the importance of purposeful communications in product launch strategies, types of product launches, the importance of influence with customers, product planning, the launch sequence, what buyers value using specific examples to illustrate the concepts.

Explores the importance of purposeful communications in product launch strategies, types of product launches, the importance of influence with customers, product planning, the launch sequence, what buyers value using specific examples to illustrate the concepts.

Provides a discussion of the purposes and objectives of M&A's, valuation, transaction methods, legal considerations, an outline of the process involved and special considerations. Example cases are discussed to illustrate key considerations for the startup company to address now to prepare for eventual exit strategies.

Consider the 3 R's of leadership, individual approaches, product leadership and organizational leadership based on the foundation of value. Illustrations offer numerous best practices and examples and various exercises promote immediate benefits.